Kellogg’s apologizes for cereal box following criticism it ‘teaches kids racism’! The tweet went viral. By Thursday morning, it had almost 2,000 likes and more than 800 retweets. Despite Kellogg’s promise to update the boxes, white people attacked Ahmed for being overly sensitive and “politically correct” in his criticism. There are more than 2,300 replies to Saladin Ahmed’s tweet – most of them negative.
Ahmed said his mentions were overrun with white peoples “slurs and threats.” Ahmed further explained on Twitter that the cereal box design was part of larger problems. He tweeted: “yes its a tiny thing, but when you see your kid staring at this over breakfast and realize millions of other kids are doing the same…” He also pointed out the irony of people reacting so strongly to a tweet they deemed “over-sensitive.”
The company’s brands include Froot Loops, Apple Jacks, Corn Flakes, Frosted Flakes, Rice Krispies, Special K, Cocoa Krispies, Keebler, Pringles, Pop-Tarts, Kashi, Cheez-It, Eggo, Nutri-Grain, Morningstar Farms, and many more. In 1906, Will Keith Kellogg, who served as the business manager of the sanitarium, decided to try to mass-market the new food.
At his new company, Battle Creek Toasted Corn Flake Company, he added sugar to the flakes to make them more palatable to a mass audience. Needless to say it was another white success story.